Today we learned about genre and here is my summary of the subject
Genre: is a way to categorize media text
Genre convention: is an aspect of a genre that is frequently used to a point where the audience may expect it like ghosts in Horror movies
- it is a sci-fi comedy movie that subverts the superhero genre by having comedy in the mix and sci-fi also, it has the conventions of sci-fi movies like hyper speed travel and stuff like that and lasers and weird crap
We learned semiotics and it's going to be helpful in making to Project ad to put hidden meaning and stuff in it. We also learned about genre and genre is a good way of finding out what audience we want for our Project ad. psychographic and demographic will be vary useful in determining what demographic we're gonna target
Week 3:
We learned about camera positions yeah, like over the shoulder, POV, Longshot, Extreme Long shot, establishing shot. it effects the audiences view of the characters and influences feelings of the audience like making them look weak or strong or showing how they feel or how the audience should feel about that scene
Week 4:
This week on media studies we learned about camera movement and how it effects the scenes and makes the audience feel involved and shows how to move the camera or the audiences POV
and we learned about audio like diegetic and non diegetic
Week 5:
Today we made a project schedule for our tourism ad project and this week we learned about misen scene this will help us structure our costumes, lighting and tone and we learned about editing also about cuts, match cuts and continuity and un-continuity editing this will help us make higher quality videos to increase our score and in my
to-do list is to highlight my research so MR. Nick knows witch research to score us on.
WEEK 6:
This episode on media studies we went deeper and diver into genre and learned media theories like David Buckingham, Steve Neil. David Buckingham states that a media text must be similar enough to be recognized in the genre but be different and innovative enough to be inciting to the audience or new audience. While Steve Neil states that media and media text changes to cater to societal changes and technological changes because as times goes by tech gets more wacky.
WEEK 7:
This episode on Media Studies we learned about more media theories like Roland Barthes. Ronald Barthes theorised that media text contains 5 narrative codes which are Hermeneutic code, Proairetic code, Semantic code and Symbolic code. Levi Shauss also theorised that the story can only progress of there is conflict for the antagonist or the protagonist to make the story move forward.
Self Reflection: I could say that my thinking and ideas were influenced by the learning but some of the definitions make no sense. Other then that I'd say it was quite useful even though I didn't get to apply it a lot even thought I saw it everywhere
https://sagara-regentsmediastudies.blogspot.com/ Sagara! - Actor
Self Reflection: At first this team was vary disorganized and didn't make much progress initially but after 3 weeks Gusde from another team decides to help us and that was when we got a lot of work done in a vary short time frame, while there were some bumps on the road because maybe the real treasure was the friends we made along the way
Males and Females but more leaning to males, age early 20's to late 30's. With lost of disposable income and an unrestricted job and work ethic
How is the audience usually targeted?
With lots of unique locations, individual culture and activities
Did this advert conform or subvert the normal way?
It's pretty standard with the one really unique thing about it being the short clips of different locations matching with the music
What images/locations were used to appeal to the target audience?
roads, parties, popular tourist locations and a man within the age range where people are willing to travel a lot
What sounds/music were used to appeal to the target audience?
Upbeat Piano notes synced with the video and sound of the actual locations
What people were shown in the ad? how do they appeal to the audience?
A middle aged white man that looks to be well managed and travels to many locations and does the appropriate activities within those locations
Train I Expedia
Who is the target audience?
Males and Females but more leaning to females since the main character is a woman and targeting people aged 20-mid 30s
How is the audience usually targeted?
With lots of unique individuals, locations activities and culture
Did this advert conform or subvert the normal way?
I'd say it conforms for the most part but the most unique thing about it is the footage of societal problems in other places like riots n stuff old man narrating the first part
What images/locations were used to appeal to the target audience?
Exotic locations as in islands cities and waterfalls
What sounds/music were used to appeal to the target audience?
a simple piano and sound of the actual location
What people were shown in the ad? how do they appeal to the audience?
A white woman who appears to be in her mid-20s and who fights for justice and helps others and it appeals to people like her
Sri Lanka Tourism
Who is the target audience?
White people with families that want to go to Sri Lanka
How is the audience usually targeted?
like the video using the target audience and the subject and putting them in lots of locations in Sri Lanka
Did this advert conform or subvert the normal way?
conform because it did everything in the book
What images/locations were used to appeal to the target audience?
Sri Lankan locals and local animals and landmarks
What sounds/music were used to appeal to the target audience?
Sri Lankan-esque music with vocals and animal sounds
What people were shown in the ad? how do they appeal to the audience?
locals from Sri Lanka and a white family, yes they do appeal to the target audience
California Tourism - Dreamers TV Commercial
Who is the target audience?
someone with lots of money and is an adult90
How is the audience usually targeted?
with an ad that shows stuff from the location and culture and food n stuff
Did this advert conform or subvert the normal way?
it subverted in lots of ways by being self-aware with being an ad and making a joke about how Californians are in over their heads
What images/locations were used to appeal to the target audience?
places and tourism spots in California like hotels with pools and beaches and the golden gate bridge
What sounds/music were used to appeal to the target audience?
sunny upbeat music with people talking and a guy talking during a film shoot
What people were shown in the ad? how do they appeal to the audience?
a large variety of people to appeal to as many people as possible like surfers men and women skaters, old people and young people alike.
Self Reflection: The research was probably where I developed the most skill because I get to see what worked and what didn't so I knew what to do and not to do and that was vary useful in deciding on what ideas to implement into the video.
Self Reflection: I'm quite exited for editing this video I hope I'm not an actor because I suck at acting. I hope my teammates approve of my editing style and stuff and I really hope someday we'll have a solo project to work on
