Here is the brief for my tourism ad project
STA Travel (Move)
Who is the target audience?
Males and Females but more leaning to males, age early 20's to late 30's. With lost of disposable income and an unrestricted job and work ethic
How is the audience usually targeted?
With lots of unique locations, individual culture and activities
Did this advert conform or subvert the normal way?
It's pretty standard with the one really unique thing about it being the short clips of different locations matching with the music
What images/locations were used to appeal to the target audience?
roads, parties, popular tourist locations and a man within the age range where people are willing to travel a lot
What sounds/music were used to appeal to the target audience?
Upbeat Piano notes synced with the video and sound of the actual locations
What people were shown in the ad? how do they appeal to the audience?
A middle aged white man that looks to be well managed and travels to many locations and does the appropriate activities within those locations
Train I Expedia
Who is the target audience?
Males and Females but more leaning to females since the main character is a woman and targeting people aged 20-mid 30s
How is the audience usually targeted?
With lots of unique individuals, locations activities and culture
Did this advert conform or subvert the normal way?
I'd say it conforms for the most part but the most unique thing about it is the footage of societal problems in other places like riots n stuff old man narrating the first part
What images/locations were used to appeal to the target audience?
Exotic locations as in islands cities and waterfalls
What sounds/music were used to appeal to the target audience?
a simple piano and sound of the actual location
What people were shown in the ad? how do they appeal to the audience?
A white woman who appears to be in her mid-20s and who fights for justice and helps others and it appeals to people like her
Sri Lanka Tourism
Who is the target audience?
White people with families that want to go to Sri Lanka
How is the audience usually targeted?
like the video using the target audience and the subject and putting them in lots of locations in Sri Lanka
Did this advert conform or subvert the normal way?
conform because it did everything in the book
What images/locations were used to appeal to the target audience?
Sri Lankan locals and local animals and landmarks
What sounds/music were used to appeal to the target audience?
Sri Lankan-esque music with vocals and animal sounds
What people were shown in the ad? how do they appeal to the audience?
locals from Sri Lanka and a white family, yes they do appeal to the target audience
California Tourism - Dreamers TV Commercial
someone with lots of money and is an adult90
How is the audience usually targeted?
with an ad that shows stuff from the location and culture and food n stuff
Did this advert conform or subvert the normal way?
it subverted in lots of ways by being self-aware with being an ad and making a joke about how Californians are in over their heads
What images/locations were used to appeal to the target audience?
places and tourism spots in California like hotels with pools and beaches and the golden gate bridge
What sounds/music were used to appeal to the target audience?
sunny upbeat music with people talking and a guy talking during a film shoot
What people were shown in the ad? how do they appeal to the audience?
a large variety of people to appeal to as many people as possible like surfers men and women skaters, old people and young people alike.
Self Reflection: The research was probably where I developed the most skill because I get to see what worked and what didn't so I knew what to do and not to do and that was vary useful in deciding on what ideas to implement into the video.
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