Pre Production: Preliminary Research

 This is the pre production and preliminary research for my music video

Weekly Progress

 This is my weekly progress for my music video

My Team

 This is my Team for my music video

Brief

 This is my Brief for my music video

Final Documentary video and Thumbnail

  This is the final video and thumbnail

Video

https://drive.google.com/file/d/1aU-i3o8TXUGLjQnmotvmHeNrg6tikqnH/view?usp=sharing

Thumbnail:

Creative Reflection

 This is my Critical Reflection by Alex 12B

CR (Critical Reflection)

CR 1	How do your products represent social groups or issues?
CR 2	How do the elements of your production work together to create a sense of ‘branding’?
CR 3	How do your products engage with the audience?
CR 4	How did your research inform your products and the way they use or challenge conventions?

We had to make a crime documentary. We chose a school rivalry gone murderous, made for a predominantly teenage to young adult audience.

I made a sense of branding by making links with the documentary itself as we took heavy inspiration from the example crime documentaries Mr. gave us more specifically ‘What Jennifer Did’ the thumbnail was exactly what we wanted so we heavily based it off of the thumbnail as this also gave us peace of mind in not going out of our way to make a thumbnail from scratch. I also made a sense of branding by integrating the intense rivalry portrayed in the thumbnail (fig 3) and incorporating that in the video itself to correlate them together. This also coincides with the hermeneutic code of the antagonist which I portrayed as Rain and the antagonist which I portrayed as Hazel.  This smoothly integrates with the desensitization theory as the repeated portrayal of “nerds” being pushed to do acts of violence for recognition has been repeated over and over again and will probably lead to the viewer to not sympathies with the victim.

Previously we used heavy inspiration from ‘What Jennifer Did’ for our thumbnail design (fig 3). We also conformed with the documentary practice of having interviews because it's a great way of giving exposition and context to the viewer while also being in line with what a crime documentary is. I used intense music to amplify the feeling and the intensity of the situation which is a convention we abide by because it was easy and adds a lot of character while being light on effort. We deviated from the conventional practice within crime documentaries of showing crime scene photos. This is because of Livingstone and Lunt’s theory of Media regulation where media regulators need to balance protecting viewers and giving the viewer a choice for what they want to see. We subverted this because my team didn’t get any crime scene photos at all. We had ‘What Jennifer Did’ as our biggest inspiration for the thumbnail and video as we pulled a lot from that crime documentary with its interviews and editing style and the use of intense music to hook the viewer in.

Our thumbnail engages viewers by integrating the Netflix logo, (fig 3) signaling professionalism and high-quality media to attract interest in our crime documentary. The contrast between Rain (rich) and Hazel (nerd) is shown through their backgrounds Rain’s trophy-filled shelves emphasize recognition and talent, while Hazel’s empty space highlights his lack of acknowledgment. Rain’s slight smirk and Hazel’s flat affect hint at their rivalry, reinforced by Hazel’s red, shadowed showing animosity and bottled-up hatred. Both wear typical school clothing, subtly indicating the documentary’s setting. The chosen typeface conveys the prestige and pressure of the school environment. Overall, the thumbnail applies Reception Theory, requiring viewers to decode the imagery to determine the perpetrator and the victim.

The social groups I included were Indonesian students who are predominantly teenagers or young adults because our actors are nothing but and it would be difficult to find another age demographic who will act the majority of the time. So in that sense we’re forced into an inevitable unchangeable demographic. We also chose rich kids, nerds and teachers. We depicted the rich kid as popular and also smart (fig 1). This correlates with the representation theory with stereotypes. Which is a subversion of typical depictions of rich kids at school in other forms of media at school which would be inept. We also depict teachers as attentive towards their students as I depicted her having concerns for the nerd and the rich kid who would ultimately be the victim. I presented issues of over competitiveness and where that can lead people to as revealed in the documentary murder, this teaches the viewer that in life this whole situation of being valedictorian in the grand scheme of things wouldn’t matter as they are teenagers to young adults, and the nerd ruined his life over it The technical elements include hand held shots of Rain’s friends playing with him showing that he’s popular, while in contrast with Hazel long extreme long shots of the CCTV of him alone in a classroom working on his notes (fig 2) showing that he doesn’t work well with friends or that he has very little friends.

(fig 1)

(fig 1)

(fig 3)

Behind the scenes

 This is the behind the scenes blog made by Kimora

Documentary opening behind-the-scenes